Case Study: Royal DSM accelerates content launches and increases sales leads with Adobe Marketing Cloud

Life sciences leader uses Adobe Marketing Cloud including Adobe CQ to create and deliver rich, engaging digital content to audiences across devices worldwide

Royal DSM, a global life- and material-sciences company, needed to rebrand and better engage customers across digital channels. The marketing team sought to standardize and streamline worldwide web content authoring and publishing, improve reuse of branded content, reduce reliance on IT, and shift web content management from a cost center to a value center.

DSM implemented Adobe Marketing Cloud—using Adobe Experience Manager (Adobe CQ) and Digital Asset Management—with Adobe Consulting, completing rollout in 14 weeks. Non-technical managers now publish updates and launch microsites in hours instead of days, accelerating launch cycles, reducing web‑development and IT support needs, replacing a legacy CMS, and increasing sales leads and overall digital engagement.

Royal DSM

Marco Jongen

Director of Integrated Web and Application Services, DSM