Case Study: Liberty Mutual achieves creative efficiencies and millions in savings with Adobe Workfront and Creative Cloud

Liberty Mutual insures a more creative business

Liberty Mutual, a Fortune 100 insurer founded in 1912, set out to modernize customer touchpoints by putting creativity and digital delivery at the center of its marketing. After creating an in-house agency (Copper Giants), the company needed a single, scalable framework to coordinate hundreds of projects, manage assets and approvals, surface priorities, track KPIs, and balance team capacity while controlling costs.

Liberty Mutual implemented Adobe Workfront and Creative Cloud to standardize workflows, automate processes, and provide real-time dashboards and templates. The tools gave leaders visibility into capacity and bottlenecks, helped teams focus on critical work, improved efficiency through insourcing (saving several million dollars a year), and equipped executives with metrics and dashboards to track progress and priorities; ongoing API integrations extend the platform with DAM and other systems.

Liberty Mutual

Clifford Stevens

VP, Managing Director, Creative Operations