Case Study: MedPoint Communications, Inc. achieves 80% marketing cost reductions for pharmaceutical clients with Adobe Connect (Adobe)

Leading services firm reduces marketing costs an average of 80% for pharmaceutical clients with Adobe® Connect software

MedPoint Communications, a leading life‑sciences marketing services firm, faced shrinking physician access and marketing budgets while needing to maintain strict regulatory compliance. The company needed to improve access to timely training for hundreds of physicians, cut speaker‑program and travel costs, and ensure secure, auditable delivery of FDA‑approved materials.

MedPoint adopted Adobe Connect for web meetings and eLearning to deliver its Speakers Program, “Lunch and Learn” sessions, and sales training with rich multimedia, live interaction, polling, and attendance logging. The virtual approach replaced many in‑person events, cut client travel and entertainment costs by about 80%, eliminated printed materials, compressed training cycles from months to weeks, and enabled secure, trackable training with less disruption to physicians’ practices.

MedPoint Communications, Inc.

Brian McFadden

Vice President and General Manager of Virtual Media, MedPoint Communications, Inc.