Case Study: Macmillan Publishers achieves streamlined creative workflows and smoother collaboration with Adobe Creative Cloud for enterprise

Leading publisher helps authors reach readers through unique designs and ads created using Adobe Creative Cloud for enterprise

Macmillan Publishers, a top-five U.S. trade publisher producing about 2,000 new projects a year across imprints like St. Martin’s Press and Tor, relies on more than 175 designers and marketers to create covers, layouts and marketing assets. The company needed to keep creative teams and external partners on the latest tools, ensure consistency across imprints and projects, and regain central control over software deployment and updates.

Macmillan deployed Adobe Creative Cloud for enterprise company-wide in a single night, using packaging tools to control app versions and updates. The rollout eliminated file incompatibilities with freelancers and vendors, reduced delays, and boosted productivity with automated plug-ins and scripts (saving designers 20–30 minutes per job). Ongoing access to new features and training also improved skills, fostered creativity and increased staff loyalty.

Macmillan Publishers

Bruce Yolton

Vice President of Digital