Case Study: Ferguson achieves $6.6M annual incremental sales and one-week payback with Adobe Analytics and Adobe Target

Leading plumbing , PVF, HVAC, and waterworks distributor masters website testing and optimization

Ferguson, a leading U.S. distributor of plumbing, PVF, HVAC, and waterworks products, faced the challenge of moving to data-driven digital marketing: standardizing tagging and reporting, aligning a matrixed organization around consistent metrics, and building the skills and processes needed to make website testing a reliable contributor to the bottom line.

Ferguson partnered with Adobe Professional Services and deployed Adobe Analytics and Adobe Target to create a cross-functional testing program and standardized dashboards. Tests—like the PROPlus™ loyalty banner experiments—quickly drove results: payback within one week, an estimated $6.6M in incremental annual sales, a 381% increase in revenue per site visitor (and other strong lift metrics), rapid adoption across teams, and a sustainable, data-driven approach that reinforced Ferguson’s industry leadership.

Ferguson

Melody Walk

Digital Optimization Owner