Case Study: Acer achieves 10x U.S. Facebook fan growth with Adobe Marketing Cloud (Adobe Social & Adobe Media Optimizer)

Leading personal computer manufacturer increases its U.S. Facebook fan base tenfold using Adobe Social and Adobe Media Optimizer

Acer, a global leader in PCs and notebooks, wanted to boost awareness and market share for its new Aspire S3 Ultrabook by driving aggressive growth and engagement on Facebook. The marketing team needed a robust way to build and host a 60-day “Acer-a-Day Giveaway” sweepstakes on Facebook and to buy, manage and optimize paid social ads while measuring fan behavior and campaign performance in real time.

Working with Radarworks and using Adobe Social and Adobe Media Optimizer in Adobe Marketing Cloud, Acer ran an integrated owned/paid/earned media campaign that used real‑time analytics and automated bid optimization to target and refine creative. Results included a tenfold increase in U.S. Facebook fans (20,000 → 207,000), a doubling of global fans (233,000 → 459,000), a 4,400% rise in impressions (272K → 12M monthly), 1.2M+ unique page visits, 700K app visitors with a 27% share rate, 71% of new fans driven by paid media, a 48% lower cost‑per‑like and doubled CTR for high‑precision segments.

Acer

Hugues Gontier

Senior Director of Marketing, Acer Americas