Case Study: Musicnotes achieves more than 25% sales growth and 10% higher conversion with Adobe Marketing Cloud

Leading online sheet music provider increases overall sales by more than 25% and conversion rates by 10% with Adobe Marketing Cloud

Musicnotes, a Madison-based online store with more than 190,000 digital sheet music arrangements, faced stiff competition and friction in helping customers find and buy the exact arrangements they wanted. Fragmented analytics made it difficult to understand visitor behavior, improve site search and navigation, and reduce checkout drop-offs.

By deploying Adobe Marketing Cloud (including Analytics and Target), Musicnotes unified data, used advanced segmentation, A/B testing and automated merchandising to optimize search, content and checkout flows (including an arrangement selector). The changes delivered big gains — overall sales rose more than 25%, site-wide conversion improved over 10%, individual tests showed up to a 5% conversion lift and a 4% increase in revenue per visit — plus increased traffic, real-time insights and streamlined content delivery.

Musicnotes

Bill Aicher

Director of Web and Marketing, Musicnotes