Case Study: Nova Pontocom achieves 5,000% product monitoring capacity and real-time insights with Adobe Analytics

Leading Brazilian e-commerce company improves client management using real-time, detailed data with Adobe Analytics

Nova Pontocom, a fast-growing Brazilian e-commerce company born from Grupo Pão de Açúcar and Casas Bahia, manages over 650,000 products with 2,500 employees and needed real-time, detailed visibility into customer and product behavior. Before adopting a new analytics platform, online data arrived too slowly to support timely sales, marketing, and product-management decisions as the business scaled.

By implementing Adobe Analytics within Adobe Marketing Cloud—completed in 28 days versus a 90-day goal—Nova Pontocom standardized reporting, built custom dashboards, and moved from hour- or day‑long waits to reports updated every five minutes. The solution improved cross‑department collaboration, boosted sales and marketing performance, and increased monitoring capacity by more than 5,000% (from 20,000 to 600,000 items), enabling faster, data-driven actions and rapid store rollouts.

Nova Pontocom