Case Study: National Bank of Abu Dhabi achieves personalized, cross‑channel digital banking with Adobe Marketing Cloud

Largest bank by assets in Abu Dhabi transforms digital experiences with best practices and Adobe Marketing Cloud

The National Bank of Abu Dhabi (NBAD), the largest bank by assets in Abu Dhabi with a global presence, set out to modernize its digital brand for a highly tech‑savvy, mobile‑first customer base. It faced challenges in delivering a consistent, multi‑language brand across channels, leading in social and mobile, and personalizing interactions based on location, behavior and context.

NBAD adopted Adobe Marketing Cloud — including Experience Manager, Analytics and Target — to centralize content, streamline translations, enable non‑technical managers to create and test experiences, and measure cross‑channel engagement. The result was a unified, mobile‑first digital presence across ATMs, web and mobile, faster content delivery, improved targeting and personalization, and stronger, data‑driven customer experiences.

National Bank of Abu Dhabi

Dan Sale

Head of Digital Marketing