Case Study: Kiwibank achieves time and cost savings and complete project visibility with Adobe Workfront

Kiwibank automates marketing asset management and project request, approval, and reporting processes with Workfront

Kiwibank, a New Zealand retail and business bank with over 2,000 employees and 150 branches, struggled as it grew with disconnected marketing workflows: inconsistent project tracking and reporting, scattered assets held by agencies (costing about $68,000/year in retrieval fees), and slow, paper‑based approval processes that hindered compliance and timeliness.

The bank deployed Adobe Workfront with digital proofing and a digital asset management (DAM) repository, plus standardized request queues and project templates. This centralized projects and assets, automated approvals, and enabled real‑time reporting—delivering full project visibility, faster sign‑offs and proofing (saving hours per cycle), stronger asset control, and an expected reduction in annual retrieval costs of roughly $68,000.

Kiwibank

Vesna Nixon

Head of Marketing Campaigns