Case Study: Kindred Healthcare achieves 40:1 ROI with Adobe Marketo Engage

Kindred Healthcare’s digital marketing investment yields new referral sources and a 40:1 ROI

Kindred Healthcare, the largest diversified provider of post-acute care services in the U.S., needed a better way to reach physicians, case managers, and other referral sources beyond its in-person clinical liaison team. The company wanted to strengthen relationships, educate healthcare providers on post-acute care topics, and gain visibility into what referral sources cared about most. Kindred Healthcare used Adobe Marketo Engage to support this effort.

Adobe helped Kindred Healthcare implement closed-loop, segmented digital marketing campaigns based on topics like healthcare reform, patient outcomes, and cost control. The results included a 30% increase in email click-through rates, more than 250 new referral sources, and a 40:1 return on investment. Adobe’s solution also gave Kindred’s liaisons better insight into engagement, helping them focus on the most qualified leads and have more effective conversations.

Kindred Healthcare

Lori Riggs

Senior Director of Marketing