Case Study: Kia Motors America cuts contract completion time in half with Adobe EchoSign

Kia Motors America - Customer Case Study

Kia Motors America (KMA), the U.S. marketing and distribution arm of Kia Motors, faced growing complexity as it managed up to 20 multi‑signature agreements per week with more than 767 independent retailers nationwide. Relying on email, FedEx, and scanned paper created delays, lost or illegible documents, and limited visibility into the signing process.

KMA implemented Adobe EchoSign to allow signing from any computer, smartphone, or tablet, with real‑time status, automated tracking and reminders, and a full audit trail (including IP tracking and VeriSign certification). The solution—extended with MegaSign for company‑wide collections—cut contract completion time by about half, improved document quality and security, and scaled to support high‑volume signature projects while reducing manual follow‑up.

Kia Motors America

Casey Flaherty

Corporate counsel