Case Study: JPMorgan Asset Management achieves a faster, more personalized digital experience with Adobe

JPMorgan Asset Management transforms digital business in 6 steps

JPMorgan Asset Management needed to transform its global digital experience after years of relying on seven separate CMS platforms that created inconsistent web experiences, duplicated work, and limited personalization. Working with Adobe and its digital platform, the company set out to rebuild its online presence and streamline content operations across regions.

Adobe helped JPMorgan Asset Management centralize its web experience on one platform, launching 82 sites plus hundreds of campaigns and microsites with a consistent, SEO-friendly design. The new approach cut total production and maintenance costs by 70% and enabled new sites to launch twice as fast in some cases, while also improving personalization with data-driven insights and dynamic content for customers.

JPMorgan

Vinay Kant

Global Head of Marketing Technology