Case Study: Jomashop achieves 27% increase in sales conversions with Adobe's Magento Commerce

Jomashop uses Magento Commerce to make their customer experience as beautiful and reliable as the watches and accessories it sells

Jomashop, a New York–based retailer founded in 1987 that sells watches, writing instruments, handbags, and accessories, had outgrown its original SaaS e‑commerce platform and needed a more sophisticated, scalable site. The business wanted a flexible, easy-to-use system its nontechnical team could manage, while earning customer trust through strong pricing, curated products, and streamlined, personalized marketing.

Jomashop implemented Magento Commerce with partner Corra and Commerce Cloud, enabling faster page loads, a mobile‑friendly responsive theme, expanded product categories, and self‑service marketing and personalization across channels. The new platform drove strong business gains: 27% increase in sales conversions year over year, 32% more repeat purchases, 43% longer session durations, roughly 40% YoY online sales growth in 2016, and marketing ROIs ranging from 20x to 250x on specific campaigns.

Jomashop

Osher Karnowsky

General Manager