Case Study: JLL achieves higher client engagement and targeted retail insights with Adobe Digital Publishing Suite

JLL, shaping decisions through retail intelligence

JLL, a global commercial real estate firm with offices in 80 countries, faced shifting client behavior toward mobile and tablet use and needed to increase engagement by delivering relevant, confidential content offline and selectively targeting information to investors and owners.

Working with webqem and Adobe Digital Publishing Suite, JLL launched the JLL Capital Markets app with CRM‑linked entitlement controls, offline access and built‑in analytics. The solution enabled targeted distribution and measurable engagement, producing higher app downloads and client interaction, better‑quality, more relevant publications, and actionable insights that improved sales intelligence.

JLL

Craig McCarthy

Head of Marketing and Communications, JLL, Australia