Case Study: James Villa Holidays achieves unified customer insights and smarter ad spend with Adobe Experience Cloud

James Villa Holidays understands and engages customers by integrating search and web under Adobe Experience Cloud

James Villa Holidays, a villa-rental specialist founded in 1984 (part of The Awaze Company), faced the challenge of unifying customer data across silos and standing out in a crowded travel market while targeting a broad, diverse audience. The business needed clearer visibility into the customer journey and more relevant, inspiring experiences to keep visitors engaged and convert high-consideration holiday shoppers.

By adopting Adobe Experience Cloud—bringing together Adobe Advertising Cloud, Adobe Analytics, Adobe Target and Adobe Sensei—James Villa Holidays integrated paid search and web analytics, automated management of 500,000+ keywords, and used audience insights to personalize ads and landing pages. The result: higher marketing productivity, smarter ad spend against larger competitors, better cross-touchpoint decision making, and more targeted experiences that drive increased bookings.

James Villa Holidays

Martyn Ansell

Head of Digital Marketing & Ecommerce