Case Study: Jaguar Land Rover achieves 2x faster design approvals and 75% faster interactive screen prototyping with Adobe Creative Cloud & Adobe XD

Jaguar Land Rover - Customer Case Study

Jaguar Land Rover set out to reinvent the iconic Defender for the 21st century, modernizing the interior and designing an all-new in-car UI (Pivi Pro) while preserving the vehicle’s rugged spirit. The team faced slow, fragmented design reviews—static mockups and manual demo videos made it hard to convey interactive screens, get stakeholder buy-in, and iterate quickly.

By adopting Adobe XD alongside Creative Cloud tools (Photoshop, Illustrator, After Effects, Premiere Pro), designers produced realistic, interactive prototypes and demo videos that streamlined collaboration and version control. The result: design approvals moved twice as fast, interactive screen prototyping was 75% faster, and the Pivi Pro system debuted successfully at the 2019 Frankfurt Motor Show, with ongoing rapid updates and refinements.

Jaguar Land Rover

Mark Butler

Creative Director, Interior Design