Case Study: Mitsubishi Motors Corporation achieves 3,000% more online leads with Adobe Experience Cloud

Isobar helps Mitsubishi Motors Australia drive a new car-buying journey

Mitsubishi Motors Corporation, through Mitsubishi Motors Australia, needed to shift from a product-focused approach to a customer-first digital experience that could better capture customer data, personalize journeys, and connect online research with dealership sales. Working with Adobe and Isobar, the company used Adobe Experience Cloud products including Adobe Analytics, Adobe Audience Manager, Adobe Experience Manager, Adobe Target, Adobe Campaign, and Adobe Commerce to support this transformation.

Adobe and Isobar implemented a redesigned website and data-driven customer experience platform, bringing together online and offline insights, launching the new site in five months of agile sprints, and enabling consistent messaging across web, email, text, and advertising. The results included a 3,000% increase in business-related leads from the website, faster content updates for marketers, and a more scalable, personalized digital journey that helps drive higher-quality dealership leads.

Mitsubishi Motors Corporation

Trish Ind

National Digital Marketing Manager