Case Study: Investec Asset Management doubles online traffic and delivers localized global web experiences with Adobe Experience Manager

Investec Asset Management - Customer Case Study

Investec, an international specialist bank and asset manager, needed to deliver a seamless, client-centric online experience across 15 regions while publishing timely, locally tailored market and product information, maintaining a consistent global brand, and responding quickly to fast-changing market conditions.

By implementing Adobe Experience Manager (part of Adobe Marketing Cloud), Investec empowered hundreds of local content authors, launched localized country sites and consistent branded templates, added video and mobile content, and spun up agile microsites (including a sponsorship site in under 12 hours). The result: a 100% lift in online traffic, a large increase in global and local content, faster local responses to market opportunities, and a foundation for multichannel engagement.

Investec Asset Management

Diarmaid Crean

Global Online Marketing