Case Study: Golden State Warriors achieve three-minute social video publishing with Adobe Frame.io

Inside the Golden State Warriors’ incredibly fast video workflow with Frame.io

The Golden State Warriors needed a faster courtside-to-cloud video workflow to help their crew quickly capture, find, and publish game footage without the delays of legacy production processes. Using Adobe products, including Frame.io and Adobe Premiere, they wanted to move content from shoot to social edits as fast as possible.

Adobe implemented a Camera to Cloud workflow with Frame.io, Teradek, and Adobe Premiere so proxy files could be sent instantly to editors for quick turnaround edits and stakeholder review. The result was branded Twitter posts delivered in just 3 minutes from shoot to edit, 100% of video content available in the cloud, and a single post generating 3 million views across social channels.

Golden State Warriors

Tom Frenette

Lead Videographer