Case Study: Employer Direct Healthcare achieves a unified, cost-saving healthcare benefits platform with Adobe Business Catalyst (Adobe)

Innovative company uses Adobe Business Catalyst to create a unified technology platform for the administration of healthcare benefits

Employer Direct Healthcare (EDHC), an Austin‑based one‑stop shop for employee benefits, negotiates all‑inclusive case rates with providers to lower costs for self‑insured employers and reduce employees’ out‑of‑pocket expenses. The company needed to apply retail principles to healthcare while delivering secure, compliant, and easy‑to‑manage web portals that let employers customize branded self‑service experiences and give patients transparent, low‑cost options.

EDHC implemented a unified three‑site platform built on Adobe Business Catalyst—a public marketing site, a rich patient‑management application (myedhc.com), and a secure marketing intranet—that integrates complex workflows, centralized ticketing, segmented email campaigns, and HIPAA‑compliant access controls. The solution accelerated development and reduced costs, empowered nontechnical staff to manage content, improved price transparency, and delivered turnkey access to lower‑cost procedures that save employers and employees hundreds to thousands of dollars.

Employer Direct Healthcare

Joe Wellborn

Marketing Director,Owner of Practically Inspired, Employer Direct Healthcare