Case Study: Informatica achieves 61% growth in global web visits and 3x event response rates with Adobe Marketing Cloud (Experience Manager, Analytics & Target)

Informatica uses Adobe Marketing Cloud to take customer experiences and revenues from digital marketing to new heights

Informatica, a global provider of enterprise data-management solutions, set out to modernize its digital presence across 30 websites in eight languages to better reach enterprise customers and support ambitious growth goals. Their legacy CMS couldn’t scale or integrate with multiple back-end systems, and marketing needed more personalization, improved lead generation, SEO, and streamlined global content workflows.

Informatica implemented Adobe Marketing Cloud — including Experience Manager, Analytics, Target, tag management, and Adobe Professional Services — to build a marketing data lake, enable progressive profiling, AB testing, and automated personalization, and simplify multisite translation and tagging. The platform helped target key accounts and accelerate sales engagement, delivering a 61% increase in global web visits, a 55% boost in organic search traffic, and 3x higher event response rates.

Informatica

Sean Browne

Senior Director of Web Marketing