Case Study: IHM Mississippi Valley Credit Union achieves stronger member loyalty and business growth with Adobe Campaign and Adobe Analytics

IHMVCU drives customer loyalty, sales, and business growth with personalized campaigns delivered with Adobe Campaign and Adobe Analytics

IHM Mississippi Valley Credit Union (IHMVCU), a member-focused financial cooperative serving 130,000 members since 1934, wanted to re-energize its member-centric mission by delivering more meaningful, personalized experiences. The challenge was to move beyond basic marketing automation, gain a clearer, cross-channel view of members, and build scalable, data-driven campaigns that deepen relationships and drive growth.

Working with M2 Partners, IHMVCU implemented Adobe Campaign and Adobe Analytics to create coordinated, personalized member journeys—from onboarding emails to automated triggers—while unifying campaign and CRM data. The result: faster campaign launches, reduced manual work, richer member insights (including up to 60 personas), and measurable gains in member engagement, cross-selling, retention, ROI, and overall business growth.

IH Mississippi Valley Credit Union

Amy Orr

Vice President of Marketing