Case Study: IG Group (IG.com) expands into new markets and cuts acquisition costs with Adobe Marketing Cloud

IG.com - Customer Case Study

IG Group is a London‑based retail derivatives trading firm with offices in 16 countries that needed to drive online applications and mobile app downloads while navigating strict marketing regulation and complex, niche products. The team was spending significant time manually optimizing paid search bids and managing social content, making it hard to analyze conversions and scale into new markets.

By deploying Adobe Marketing Cloud — chiefly Adobe Media Optimizer, Adobe Analytics, and Adobe Experience Manager — plus support from Adobe Global Services, IG Group automated portfolio bidding, improved tagging and reporting, and gained a holistic view of paid search and social performance. The changes saved hours of daily work, boosted productivity, enabled market expansion, cut cost per mobile app download by 50% and reduced cost per acquisition from search by 10%.

IG.com

Matthew Elliott

Head of PPC, IG Group