Case Study: Idle Games achieves 400,000 users in three weeks and high-performance cross-platform social gameplay with Adobe Gaming technologies

Idle Games brings unprecedented blend of art and engineering to large scale, real-time social gaming with the power of Adobe Gaming technologies

Idle Games, a San Francisco studio, set out to reinvent social gaming with Idle Worship: a real-time, synchronous “play‑God” title that combines console‑quality art and animation with scalable engineering. The challenge was to deliver high‑performance, low‑latency gameplay across web and mobile, support rapid prototyping and creative collaboration, and drive monetization and retention on social platforms like Facebook.

The team adopted Adobe Gaming technologies and the Adobe Creative Suite to create an integrated workflow—enabling hand‑drawn 2D animation, a custom isometric engine, modular systems, and CMS integration for fast iteration. The game reached over 400,000 users three weeks after launch (41% organic), streamlined designer‑engineer workflows, secured multiple patents, sustained strong engagement (about an hour per day), and set the studio up to optimize performance, roll out new features, port to mobile, and build additional titles.

Idle Games

Jeffrey Hyman

Chief Executive Officer and Chief Creative Officer, Idle Games