Case Study: Meritus Hotels & Resorts achieves 1,500% ROI and faster, higher‑converting email campaigns with Adobe Campaign from Adobe

Iconic hotel chain manages complex email campaigns and achieves strong returns with Adobe Campaign

Meritus Hotels & Resorts, an award-winning hotel group based in Singapore and Malaysia, needed to expand its reach with multilingual email marketing while keeping campaigns in‑house. Small, dispersed marketing teams faced time‑consuming manual workflows and a fragmented customer view tied up in separate systems, so the company sought an easy-to-use campaign management solution that would integrate with its Opera booking system.

Meritus implemented Adobe Campaign within Adobe Marketing Cloud (with training from Traction Digital), centralizing booking and customer data, enabling advanced segmentation and responsive templates. Campaign setup time fell from about 2 hours to under 15 minutes, and the team sent nearly 360,000 emails across 131 campaigns—boosting open rates by up to 25% (birthday emails ~40%), improving deliverability, driving more bookings and delivering roughly a 1,500% ROI.

Meritus Hotels & Resorts

Ilias Chelidonis

E-Commerce Manager