Case Study: Hugo & Marie achieves rapid web production and streamlined collaboration with Adobe Creative Cloud (Adobe XD)

Hugo & Marie amplifies the creative process with Adobe Creative Cloud for teams, including Adobe XD

Hugo & Marie is a New York–based multidisciplinary creative agency (founded 2008, ~20 staff plus 20 in a talent division) that designs packaging and digital experiences for clients like Stella McCartney, Hermès, and Rihanna. As the studio scaled, it faced an increasingly iterative web‑design workflow that required faster prototyping across multiple screen sizes, smoother collaboration and client review, better handling of large assets, and simpler software and license management.

By adopting Adobe Creative Cloud for teams and Adobe XD, Hugo & Marie centralized asset and license management, designed and prototyped responsively in a single file, and published shareable review links for clients and freelancers. The studio rapidly built and edited hundreds of web pages, handled high‑resolution assets without performance loss, sped up file exchange and feedback, and simplified license administration—improving efficiency, visibility, and time spent on creative work.

Hugo & Marie

Jennifer Marie Gonzalez

Co-founder and Business Director