Case Study: HP Asia‑Pacific achieves localized omnichannel expansion across 27 markets with Adobe Commerce Cloud

HP delivers local e-commerce experiences in countries throughout Asia-Pacific with Adobe Commerce Cloud

HP Asia‑Pacific needed a fast, cost‑effective way to deliver localized e‑commerce across multiple countries and customer segments while driving online‑to‑offline sales. The challenge was to launch five regional stores on a single platform, enable Click & Collect and endless‑aisle experiences, and retain local payment, fulfillment and language capabilities without sacrificing centralized control or agility.

HP implemented a single Adobe Commerce Cloud instance with a three‑tier structure (core, “HP Universe” omnichannel layer, and regional hubs) to deliver common controls and local flexibility. The rollout produced rapid results: a Click & Collect pilot in India drove 26% of PC buyers to pick up in store, HP launched 600 Click & Collect stores in India, delivered 600 new features in 130 releases, and scaled the approach to 27 markets worldwide.

HP Asia-Pacific

Herriot Stobo

Director of Omnichannel Innovation and Solutions