Case Study: VERSA Agency achieves rapid prototyping of natural voice experiences with Adobe XD

How VERSA Designs User Experiences for Voice with Adobe XD

VERSA, a SoDA-member digital voice experience agency that helped launch Amazon Alexa, designs voice-driven products for brands but faces unique UX challenges: no visual cues, unpredictable user phrasing, contextual flows, and many clients who don’t yet understand voice’s possibilities and limits. The team uses situational design to build flexible, context-aware modules that anticipate varied user behavior and business goals.

To solve these challenges VERSA adopted Adobe XD (with the Alexa UI kit and APL assets) for rapid voice prototyping and on-device testing. This lets designers iterate dialogue, test different voices, catch issues before development, and bring clients into the process—resulting in faster builds, more natural conversational tone, clearer client alignment, and higher-quality voice experiences.

VERSA Agency

Tom Glover

Strategy Director