Case Study: University of Michigan empowers business students with human-centric design using Adobe Creative Cloud

How University of Michigan brings human-centric design to business students

The University of Michigan’s Ross School of Business wanted to teach students how to apply human-centric design to real business problems, bridging business education with behavioral science and design thinking. As an Adobe Creative Campus, the university gave students access to Adobe Creative Cloud, helping them build digital literacy and creative skills.

Adobe supported a student project by providing Adobe XD and its Modular plugins, which helped the team brainstorm, map customer journeys, prototype ideas, and create presentations in one place. The result was faster concept development and clearer collaboration, enabling students to reimagine user experiences for a Fortune 100 technology company and communicate ideas more effectively to diverse audiences.

University of Michigan

Jeffrey Sanchez-Burks

Professor of Business Administration