Case Study: Under Armour achieves faster content creation and asset access with Adobe Experience Manager Assets

How Under Armour is Answering the Call for More Content, Faster

Under Armour, the performance brand with hundreds of thousands of creative assets across products, campaigns, retail, and wholesale, needed a faster and more organized way to manage content. Assets were scattered across hard drives, SharePoint, Dropbox, file servers, and USB drives, making it hard for teams to create, find, and share materials quickly. Under Armour turned to Adobe Experience Manager Assets and Adobe Creative Cloud to help solve the problem.

Adobe implemented a central digital asset management system that brought 5TB of content into one “single source of truth,” added automated tagging tied to master data, and created a searchable external portal for internal and external users. As a result, Under Armour sped up collaboration, cut asset tagging time, and reduced file-finding from about a week to minutes, saving time and money while improving access to the latest creative materials.

Under Armour

Ben Snyder

IT Product Owner