Case Study: Twitch reimagines its brand for a larger future with Adobe Creative Cloud

How Twitch reimagined itself for a larger future

Twitch wanted to grow beyond its roots as a gaming live-streaming platform without losing the passionate community that made it successful. Working with Adobe and COLLINS, the company needed a brand strategy and visual system that could welcome new creators and audiences while staying true to its core identity.

Adobe Creative Cloud helped Twitch and COLLINS redesign the brand with updated typography, a brighter purple palette, and a more flexible, maximalist design system built in tools like InDesign, Photoshop, Illustrator, and After Effects. The rebrand launched at TwitchCon and was met with strong community approval, driving higher-than-ever merchandise sales and positioning Twitch for broader long-term growth.

Twitch

Byron Phillipson

Global Executive Creative Director