Case Study: Republica Havas creates authentic multicultural campaigns with Adobe Stock

How to create authentic marketing campaigns for diverse communities

Republica Havas works with diverse Hispanic communities and faced the challenge of creating marketing that felt authentic across many cultures, dialects, and visual identities. The agency needed a better way to avoid clichéd or overused Hispanic stock imagery and instead reflect real people and local nuance in its campaigns, using Adobe Stock as part of its creative workflow.

To solve this, Republica Havas used Adobe Stock’s “undiscovered” content to find less common images and footage that better matched specific audiences and stories. With Adobe, the team created more relatable, authentic ads that felt familiar to the communities they were meant to reach, helping strengthen brand connection and improve cultural relevance.

Republica Havas