Case Study: Milwaukee Bucks reshape the NBA fan experience with Adobe Marketo Engage

How the Milwaukee Bucks are reshaping the NBA’s digital fan experience with Marketo Engage

The Milwaukee Bucks, an NBA team, were looking for new ways to connect with fans during the pandemic while also improving digital sales and in-arena experiences. Working with Adobe Marketo Engage, the lean marketing team needed a scalable way to personalize communications, build richer customer profiles, and support a mobile-first fan experience.

Adobe implemented Marketo Engage and its SDK to power targeted push notifications, in-app ordering for food and beverages, and personalized fan messaging tied to game-day behavior. The results included 50% revenue growth since last March, a 36% increase in click rates, and a 28% rise in open rates, while also helping smooth concession demand and improve social distancing at the arena.

Milwaukee Bucks

Ben Conrad

Senior Director of Database Marketing