Case Study: Esri consolidates 74 request systems and slashes approval time with Adobe Workfront

How the Esri marketing team navigated change to get more done

Esri, a 50‑year leader in mapping, GIS, and location analytics (“The Science of Where”), needed its marketing division to scale with greater visibility, transparency, and measurability as the company grew. Marketing teams were hampered by fragmented intake and approval processes across 74 request systems, slow approvals, and limited ability to track and optimize work.

Esri implemented Adobe Workfront as a single marketing operational system of record, backed by a comprehensive change management and training program and a Workfront-for-Outlook integration. The team consolidated 74 systems into one, cut print collateral approval from two weeks to 15 hours, reduced digital approvals from six weeks to one day, saved about 16 hours per week on legal reviews, eliminated routine status meetings, and accelerated time to market and cross-team collaboration.

Esri

Christina Sullivan

Marketing Leader