Case Study: City of Sacramento achieves 20% increase in email subscribers and faster citizen engagement with Adobe

How the city of Sacramento is becoming a force for digital transformation in California government

The City of Sacramento, California’s state capital with over 500,000 residents, faced siloed enterprise systems that limited visibility into citizen communications and made it hard to personalize outreach or prove the value of technology upgrades. City IT leaders aimed to increase email subscribers, unite data across CRM/ERP/CMS systems, and modernize how residents interact with city services.

By implementing Adobe Experience Cloud—notably Adobe Campaign, Experience Manager, Document Cloud, and Adobe Sign—and integrating them with existing systems, Sacramento centralized communications, enabled segmentation and personalization, and improved deliverability. The city added 60,000 subscribers, reported a 20% increase in subscribers overall, achieved a 24% campaign open rate and about 98% inbox deliverability, reduced bounce rates, and completed implementation in roughly four months.

City of Sacramento

Mrudul Sadanandan

IT Manager, Enterprise Apps