Case Study: Swinburne University achieves 189% higher lead generation with Adobe Experience Cloud

How Swinburne University of Technology reimagined the Open Day experience

Swinburne University of Technology faced the challenge of attracting and enrolling students in a highly competitive market while supporting multiple departments, each needing fast, on-brand digital publishing. Working with Adobe and its partner Isobar, the university needed a more dynamic, personalized website and marketing setup than its outdated CMS could provide.

Adobe Experience Cloud, including Adobe Experience Manager, Campaign, Target, Analytics, and Audience Manager, was implemented to enable personalized experiences, distributed content authoring, and faster campaign launches. With Adobe, Swinburne achieved 189% higher lead generation on campaign microsites, 98% higher form completion rates, a 70% increase in domestic online course applications from campaign microsites, and reduced publishing time from two hours to real time.

Swinburne University

Jordan Capp

Head of Digital Marketing