Case Study: Sprint achieves connected retail customer experiences with Adobe

How Sprint Connects Physical and Digital Retail

Sprint, one of the nation’s largest retailers, needed a better way to connect its physical stores and digital channels as shopping journeys became increasingly non-linear and BOPIS grew in importance. Using Adobe Analytics and Adobe Sensei, Sprint worked to create a seamless customer experience across web, mobile, store, and customer service touchpoints while making personalization more data-driven.

Adobe helped Sprint implement “elegant handshakes” between channels through Adobe Experience Cloud, combining analytics, AI/machine learning, data management, web content management, and personalization tools. The result was a more connected, personalized retail experience that helped Sprint identify in-store buyers, optimize cross-channel journeys, and improve customer success with data shared across teams.

Sprint