Case Study: Software AG achieves a unified global website and scalable, data-driven lead generation with Adobe Experience Cloud

How Software AG re-envisioned the customer experience journey with Adobe Experience Cloud and Adobe Customer Solutions

Software AG, founded in 1969 and based in Darmstadt, Germany, is a global software vendor that faced a fragmented digital presence after years of acquisitions. Multiple disjointed websites created poor messaging, SEO challenges, and limited visibility into customer behavior, hindering the company’s goal to become a data‑driven, digital‑first SaaS leader and to convert web experiences into new customers.

Partnering with Adobe Experience Cloud and Adobe Customer Solutions—using Adobe Experience Manager, Analytics, Target, Marketo Engage and CX strategy services—Software AG unified 250 webpages onto a single, scalable platform in seven months, implemented a hub‑and‑spoke organizational model and new roles, and launched bi‑weekly customized reporting. The changes kicked off a five‑year Helix digital transformation, enabled personalized, data‑driven customer journeys and real‑time campaign optimization, and established a foundation for improved lead generation and global digital marketing.

Software AG

Paz Macdonald

Chief Marketing Officer