Case Study: SHOEBACCA.com achieves 15x revenue growth in 3 years with Adobe Commerce

How SHOEBACCA grew revenue 15x in just 3 years

SHOEBACCA, a Texas-based online shoe retailer founded in 2002 with a 250,000 sq. ft. warehouse and a catalog spanning tens of thousands of styles, faced scaling challenges as customer demand grew. With over 700,000 SKUs in their system, they needed to simplify inventory data, optimize merchandising, and sell across multiple marketplaces (Amazon, eBay, Rakuten, Walmart) while integrating warehousing, finance, and customer-service systems.

By moving to Adobe Commerce and partnering with Kensium—integrating Acumatica Cloud ERP and third‑party drop‑ship providers—SHOEBACCA gained a unified, responsive platform to manage inventory, pricing, shipping, CRM, and marketplace channels. The result: a 15x revenue increase in three years (≈1,400% sales growth), +25% online sales and traffic, +30% marketplace sales, a 50% rise in average order value, 31% longer visit duration, and a surge in orders (1,800 on launch day) with lower customer acquisition costs.

SHOEBACCA.com

Thomas Finney

Chief Technology Officer