Case Study: Shinola achieves 56% mobile revenue growth and global expansion with Adobe Commerce (Adobe)

How Shinola runs like clockwork on Adobe Commerce

Shinola is a Detroit-born maker of watches, bikes, leather goods and more that revived a historic American brand and manufacturing mission. As the company grew—expanding product lines and international reach—it needed a highly customizable, mobile-first e-commerce platform to deliver fast, app-like shopping, support global storefronts, and give customers quick access to new and back-in-stock items.

Shinola chose Adobe Commerce and built a customized site with an on‑site developer team, hundreds of extensions, Bronto-powered stock alerts, a slide-out cart for faster mobile checkout, and multi-store international support. The result: major mobile gains—+68% holiday mobile revenue YoY, +56% mobile revenue YoY and +26% mobile pages per session YoY—alongside accelerated global expansion and continued product diversification.

Shinola

Ryan Shaltry

Senior Technical Developer/Architect