Case Study: Sage unifies its global marketing team and automates martech workflows with Adobe Workfront (Adobe)

How Sage connected proactive planning, strategically-aligned work, and accelerated collaboration to transform its marketing team.

Sage, the UK-based business software company, needed to coordinate a globally dispersed marketing organization of more than 550 people but was hindered by disconnected martech systems, inconsistent intake and workflows, and limited KPI reporting across teams.

By implementing Adobe Workfront and automating integrations with Salesforce, Eloqua, and JIRA, Sage centralized work and streamlined processes. The solution connected 16 marketing teams, improved collaboration and reporting, made ROI and prioritization visible to leaders, and delivered greater agility and scalability for global marketing operations.

Sage

Paul Tasker

VP Marketing Operations