Case Study: RS Components achieves faster demand forecasting and stronger customer relationships with Adobe

How RS Components uses data insights to get ahead of COVID-19

RS Components, the U.K.-based industrial and electronics distributor, needed a faster way to understand shifting customer demand and respond to the disruption caused by COVID-19. Using Adobe Analytics, the company’s insights team tracked early demand spikes and changing buying patterns across markets, helping it anticipate needs for PPE, remote-work products, and other essentials.

Adobe helped RS Components turn those insights into action through Adobe Analytics, Adobe Sensei, Adobe Campaign, Adobe Target, and Adobe Audience Manager. The company used anomaly detection and audience targeting to forecast demand, adjust marketing and supply chain plans, and shorten campaign lead times from four weeks to one, while also strengthening customer relationships and serving tens of thousands of new consumers during the pandemic.

RS Components

Mike Bray

VP of innovation