Case Study: Poly achieves faster, more consistent customer engagement with Adobe Experience Cloud

How Poly shifted gears to reach new audiences with Adobe Experience Cloud

Poly, formed from the merger of Plantronics and Polycom, needed to quickly pivot its marketing during COVID-19 to reach a broader audience of remote workers and end-users, not just IT buyers. Using Adobe Experience Cloud and Workfront, the small marketing team had to align faster-moving campaigns, manage more content, and support a much larger scope of initiatives.

Adobe implemented an integrated workflow built around Adobe Workfront, Adobe Experience Manager Assets, and Marketo Engage to centralize content planning, asset management, localization, and campaign orchestration. The result was faster production and stronger coordination across teams, including a 50% reduction in localization production time, and support for launches where 40% of the work began just one month before launch and 25% in the final week, helping Poly deliver integrated campaigns at roughly twice their ideal pace.

Poly

Jenifer Salzwedel

Senior Director of Marketing Operations