Case Study: Paul Smith achieves 15.5% revenue growth with Adobe Magento Commerce

How Paul Smith used Magento Commerce to bring omnichannel experiences and customizable products to high-end shoppers

Paul Smith, the British fashion house founded in 1970, needed to modernize its online store as mobile traffic surged and the brand expanded globally. The company’s goals were to future‑proof a streamlined e‑commerce site, deliver a more sophisticated mobile and omnichannel shopping experience, and offer customizable products to meet high‑end customer expectations.

By upgrading to Magento Commerce and enhancing mobile UX, checkout (including PayPal Express), and global payment integrations, Paul Smith launched monogrammable products with a real‑time preview, a React-based content editor, and simplified omnichannel fulfillment (click‑and‑collect, multi‑warehouse inventory). In the six months after the relaunch the site supported six countries/two languages/multiple currencies, saw a 15.5% revenue increase, an 86% rise in mobile users, a 5% lift in mobile conversion, and faster page loads.

Paul Smith