Case Study: MRM Brasil achieves faster, high-impact creative production with Adobe Firefly Custom Models

How MRM Brasil delivered creative impact with Adobe Firefly Custom Models

MRM Brasil, the Interpublic Group agency working on behalf of Opella and Dulcolax, needed a bold way to market a sensitive health topic while being among the first to launch a campaign powered by Adobe Firefly Custom Models. The team wanted to create cheeky, inclusive creative that could break through the noise and make audiences more comfortable discussing constipation and laxatives.

Using Adobe Firefly Custom Models, Adobe GenStudio, and Adobe creative tools like Illustrator and Photoshop, MRM Brasil trained a custom model on proprietary assets to generate consistent, on-brand illustrations and campaign content at scale. The result was a faster creative process that cut work that would have taken months down to hours, reaching 5.9 million people in Portugal, generating over €6 million in earned media, and increasing sales by 16.6%.

MRM Brasil

Dogura Kozonoe

Chief Creative Officer