Case Study: Marc Fisher Footwear achieves a 24% conversion lift and unified multi-brand e-commerce with Adobe Magento Commerce

How Marc Fisher Footwear used Magento Commerce to integrate disparate brand sites into one mother ship

Marc Fisher Footwear, a fashion footwear designer and retailer founded in 2005, faced the challenge of managing multiple brand websites (including Easy Spirit and Nine West) across different platforms while improving conversion, revenue, and site agility. The company needed a centralized e-commerce solution that preserved distinct brand identities, delivered a smoother user experience, reduced front-end update time, and provided better tracking of customer behavior.

They migrated the brands onto a single Magento Commerce multi‑tenant instance (integrating ERP and warehouse systems and using partners like Mediaspa), enabling shared features—pre-ordering, responsive media, quick-views, a one-hour self-service cancellation window—and centralized tracking via Google Tag Manager. The unified platform improved scalability and admin efficiency and delivered measurable results: a 24% increase in conversion rate, a 10% revenue lift, and a 70% reduction in front-end update time.

Marc Fisher Footwear

Andrew Potkewitz

Director