Case Study: Lush achieves immersive, visually-led retail experiences at scale with Adobe Creative Cloud for teams

How Lush unites digital and physical in their retail experience

Lush is a global ethical cosmetics maker and retailer known for handmade, sustainably sourced products and immersive in‑store experiences across 900+ stores worldwide. As the brand scaled, Lush needed to make shopping more visually led and technologically innovative while keeping creative output consistent across regions and languages, enabling cross‑discipline teams to collaborate in real time and maintaining control of licenses as they deploy new store designs and digital experiences at scale.

Lush adopted Adobe Creative Cloud for teams—using tools like Photoshop, Illustrator, After Effects and Premiere Pro plus Creative Cloud Files and Libraries—to create integrated, collaborative workflows that let multiple teams work on the same projects simultaneously. The result: engaging, visually driven retail layouts, dynamic in‑store screens and consistent multilingual printed materials deployed globally, better alignment across teams, faster rollouts of innovations (including reduced packaging via Lush Lens) and a smoother fusion of digital and physical customer experiences.

Lush

Adam Goswell

Tech and Research Lead