Case Study: Helly Hansen achieves 40% ecommerce revenue growth and mobile-first global commerce with Adobe

How Helly Hansen blends commerce and content

Helly Hansen, the 1877-founded Norwegian outdoor apparel brand, wanted to modernize its digital business to serve mobile-first customers and expand globally. The company outgrew its WordPress-based content tools and needed a scalable, localized commerce and content platform to support multiple languages, payment and shipping rules, and high-traffic peaks.

Helly Hansen replatformed to Adobe Commerce (Magento) and Adobe Experience Manager with designs in Adobe XD to blend content and commerce at scale. The cloud-based solution now supports 55 sites in seven languages, improves uptime and time-to-market, enables personalized content-driven product pages, and delivered strong results: roughly +40% ecommerce revenue, +20% overall traffic and +37% mobile traffic, alongside rapid business growth since the transformation.

Helly Hansen

Chris Hammond

Global Digital Director