Case Study: HanesBrands achieves one of the world’s fastest ecommerce experiences with Adobe

How HanesBrands and Adobe built one of the fastest ecommerce websites in the world

HanesBrands, Inc. needed to speed up its ecommerce experience after its sites were delivering average Google Lighthouse scores and losing traffic from slow page performance. To address this challenge, HanesBrands partnered with Adobe, using Adobe Commerce and Adobe Experience Manager Sites as part of a push to improve the speed of its Maidenform brand website.

Adobe helped HanesBrands pilot Edge Delivery Services in Adobe Experience Manager Sites, creating a lightning-fast site experience. The Maidenform website’s Google Lighthouse score jumped from 1 to 100 overnight and has been running between 95 and 100, with the team also seeing easier site updates and expecting gains in traffic, lower bounce rates, and higher conversions.

HanesBrands

Leo Griffin

Vice President and Global Head of Consumer Technology